Bushmills, Northern Ireland – Monday 12th June 2017: Iconic brands Bushmills® Irish Whiskey – the oldest licensed distillery in Ireland – and Lowden Guitars – one of the world’s finest acoustic guitar manufacturers – have created a new limited edition guitar made from Bushmills® Irish whiskey barrels and ancient bog oak.
The two Northern Irish icons known for their unwavering character and quality craftsmanship have collaborated on the ‘Bushmills x Lowden’ guitar to celebrate those who pass their craft and legacy to the next generation.
At the Old Bushmills Distillery, the Kane family has been coopering barrels for four generations passing their specialist skills down through the years to ensure Bushmills delivers the same premium quality whiskey it began making 400 years ago. Similarly, George Lowden, the founder of Lowden Guitars, has pioneered acoustic guitar building techniques since 1974 selecting only the very best quality woods to make his famous guitars and is passing his guitar making skills onto his sons, to ensure the Lowden legacy will live on for generations to come.
The limited edition ‘Bushmills x Lowden’ F-50 guitar, of which only eight are available to buy, combines hundreds of years of cooper and luthier craftmanship with three types of wood that are steeped in heritage and character. George Lowden personally selected Bushmills® Irish Whiskey barrel wood for the back, 12th fret inlays, the bindings, rosette and head facings; ancient bog oak for the back and sides of the guitar; and sinker redwood for the soundboard.
It took George and his sons more than 40 hours to design and build the first guitar in this limited range. Other features of this unique guitar include a cross symbol formed of a cooper’s hammer and luthier’s chisel, representing the coming together of these two crafts. On the back, two lines echo the staves found in a Bushmills® Irish Whiskey barrel and represent the passing of skills from one generation to the next.
George Lowden, whose acoustic guitars have been used by some of the world’s most famous artists, including Gary Lightbody, Ed Sheeran and Eric Clapton, said: “We scour the world for the best tonewoods which are the real ‘stars’ of our guitars, determining how they sound, feel, and play, so my sons and I relished the opportunity to work with the Coopers to select the best Bushmills® Irish Whiskey barrel wood for the guitar. It was a great opportunity to see up close how the barrels are formed and how they give the whiskey its colour and flavour.
“The three woods used to create the guitar play an integral part in making the Bushmills x Lowden so unique. Bushmills® Irish Whiskey barrel wood is steeped in over 400 years of whiskey making heritage and used throughout to perfectly compliment the other tone woods. The back and sides are made up of Ancient Bog Oak to offer a mellow, warm sound and when paired with Sinker Redwood on the soundboard, it helps extract a clarity and sparkle from each and every note the guitar produces.”
Colum Egan, Master Distiller at Bushmills® Irish Whiskey, adds: “Lowden Guitars are famous for their workmanship and quality, and we are proud to join forces with George and his sons on this exciting collaboration which celebrates how specialist hand-crafted skills are not bought, but perfected over time and passed from generation to generation.
“At Bushmills, our coopers’ craft and skill are as fundamental to Irish whiskey making as the oak barrels they work with, ensuring we produce the same premium quality whiskey we began making over 400 years ago. It has been an honour to work with Lowden Guitars, who like us understand the important role wood has to play in making their guitars so unique.”
To watch how Bushmills® Irish Whiskey and Lowden Guitars worked together to make the guitars, visit https://youtu.be/qH9H44rHMi0?list=PLk2TqY01ovXC_TZJj6_OmsOHwLVrHhlYa
Eight ‘Bushmills x Lowden’ guitars are available to buy direct from the Lowden Guitars workshop, each retailing £8,500 GBP. To find out more visit www.lowdenguitars.com/bushmillsxlowden
NOTES TO EDITORS
Claire Towe, Senior Communications Manager Smarts Communicate
E: Bushmills@SmartsCommunicate.com / Claire.firstname.lastname@example.org
T: +44 (0)28 9039 5500
About Bushmills® Irish Whiskey
Bushmills® Irish Whiskey is hand-crafted with care at the Old Bushmills Distillery in the village of Bushmills, County Antrim, Northern Ireland. As Ireland’s oldest working distillery – making triple distilled malt whiskey and producing both blended and single malt whiskey, our unmatched malt is at the heart of all Bushmills® Irish Whiskeys and creates a unique combination of smoothness and richness.
About Lowden Guitars
George Lowden has pioneered acoustic guitar design and building techniques since 1974. From the very beginning he was determined to develop unique designs and not just copy well known makes. Today the company employs a team of more than 20 skilled craftsmen (including George’s sons), who all build Lowden guitars by hand. The Lowden guitar is the result of unique design, workmanship and assembly techniques along with their choice of quality woods. It is this combination which determines how Lowden guitars sound, feel, and play.
Proximo is a privately owned, premium spirits producer which currently represents Bushmills® Irish Whiskey, the Jose Cuervo® tequila portfolio, The Kraken® Black Spiced Rum, TINCUP® American Whiskey, ® and Boodles® British Gin.
Proximo ©2017 Proximo Spirits. Please drink responsibly